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Getting to Know Southwest Wisconsin Real Estate

The Southwest Wisconsin region is characterized by abundant farmlands nestled on hilly terrain with large valleys, all surrounded by unparalleled natural beauty. Scattered throughout this scenic slice of Wisconsin are vibrant hometowns featuring warm, close-knit communities, many of which are surrounded by agricultural land, all offering an outstanding quality of life for residents.

Southwest Wisconsin offers a seamless combination of small-town living and convenient access to major metro areas and its amenities. Home to over 163,000 residents, the region is considered part of what is known as the “Driftless Area,” a vast expanse of land undisturbed by glacial activity, leaving behind a gorgeous topography carved by a network of rivers and characterized by enchanting limestone bluffs, rolling hills, and deep valleys. The region encompasses more than 24,000 square miles, covering almost 60 counties in Southwest Wisconsin, in addition to Northeast Iowa, Southeast Minnesota, and a small portion of Northwest Illinois.

Southwest Wisconsin’s picturesque natural environment makes it an ideal region for a variety of recreational activities such as hiking, fishing, canoeing, hunting, biking, and many more. The region’s diverse assortment of state and local parks makes it a perfect place to live for outdoor lovers looking to experience the breathtaking natural beauty that Wisconsin has to offer. Additionally, the region is also famous for its wide array of artisanal culinary offerings, world-class beverage producers, and vibrant farm-to-table dining scene.

If you’re planning to relocate to Southwest Wisconsin, we give you an insider’s look at the region’s real estate markets, including property types and an overview of the cities and communities located throughout the region.

Southwest Wisconsin Real Estate

Real estate market at a glance

Strong sales in January kicked off Wisconsin’s housing market in 2021, following the previous year’s record activity. According to this recent report from the Wisconsin Realtors Association, there were 4,659 sales of existing homes, showing a 9.8% increase compared to January 2020.

Interest rates have also started to gradually increase from 2020’s record lows, although housing experts say it isn’t likely to have a significant effect on the market. Like many states throughout the nation, one of the biggest challenges for Southwest Wisconsin and the rest of the state is the sharp decline of inventory.

The strong demand and decreasing supply of available homes resulted in higher prices in January, with Wisconsin’s median home price increasing by 10.5% to $210,000.

Property types

Southwest Wisconsin’s variety of real estate options will be able to accommodate nearly any type of preference or requirement, and are available in different price ranges that can suit almost any type of budget.

In this section, we’ll take a closer look at the different property types available throughout the area.

Residential Properties

  • Single-Family Homes – Single-family homes throughout Southwest Wisconsin come in a wide range of elegant architectural styles such as Bungalow, Craftsman, Farmhouse, Cape Cod, Tudor-Revival, Cottage-style, Gambrel/Barn-style, Prairie, Colonial, Four Square, and many more.

    You’ll be able to find many single-family homes that feature a seamless balance between comfort and style, offering an enjoyable and laidback lifestyle for homeowners. Most properties are meticulously maintained inside and out, and are equipped with top-quality features such as spacious floor plans, hardwood floors, gourmet kitchens with granite countertops, gorgeous outdoor living spaces, oversized master bedrooms, and more.

  • Condominiums – There’s a wide variety of condo options available in Southwest Wisconsin that appeal to buyers’ unique interests and needs. Condos in the region range from affordable 1 to 2-bedroom units to luxurious high-rise condos nestled in the heart of vibrant pedestrian-friendly shopping districts, offering convenient access to cafes, restaurants, shops, and parks.

    Some condo communities offer units that can be customized according to specific tastes, allowing buyers to choose features such as flooring, cabinets, countertops, fixtures, and appliances according to whatever you have in mind for your new home.

  • Luxury Homes – Those looking forward to an unparalleled lifestyle in Southwest Wisconsin will be able to choose from many impressive luxury properties throughout the region. Whether you prefer a sprawling waterfront home surrounded with panoramic lake views, an elegant cabin in the middle of a bucolic country setting, or a luxurious estate in a country club community, the high-end properties in the region are guaranteed to please.
  • Multi-Family Homes – Multi-family homes in Southwest Wisconsin are ideal options for those looking for either a primary home or a second property that can serve as a terrific investment opportunity. Whether you’re looking for new ways to build wealth or subsidize the mortgage on your home, the variety of multi-family properties available in the region will help you get closer to your goals.
  • New Construction – New construction homes in Southwest Wisconsin are the perfect option for buyers who want modern floor plans, the latest finishes, and other customized features in their next home. Whether you’re relocating for work, looking for a bigger home for your growing family, or downsizing, the variety of new, move-in ready homes in the region will serve as the perfect property to start a new your new life in a new location. Many new construction options in Southwest Wisconsin are fully completed, fully landscaped, energy-efficient properties designed and decorated by professionals.


If you’re planning to build your dream home, start your own farm, or expand your holdings, you’ll be able to choose from a wide selection of top-quality acreage properties for sale throughout Southwest Wisconsin.

Buying acreage in Southwestern Wisconsin is an opportunity to own a slice of the Driftless Area, allowing you to take advantage of the lush natural environment and the picturesque scenery. There’s a wide range of lots and acreage available at different sizes, with different purposes including buildable land, tillable land, recreational use, and more. The diverse selection of available parcels of land offer real estate buyers and investors a unique opportunity to develop their own hobby farm for recreational purposes, or take advantage of the region’s agricultural potential.

Commercial/Investment Properties

Southwest Wisconsin’s extensive selection of commercial properties will be able to accommodate businesses of all sizes, offering terrific investment opportunities for buyers. Whether you’re in the market for an office building, a mixed-use property, an industrial space, or a new retail development, the diverse selection of commercial listings located throughout different communities across Southwest Wisconsin ensures you’ll find a commercial/investment property that’s right for you.

Southwest Wisconsin Cities and Neighborhoods to Explore

The Southwest Wisconsin region is home to vibrant cities and communities offering a high quality of life for residents. For those planning to relocate to this picturesque region, here’s an overview of some of the many desirable communities waiting for you in Southwest Wisconsin.


Founded in 1881 and incorporated in 1906, the Village of Barneveld offers a convenient location along Highway 18/151, just half an hour away from the city of Madison, Wisconsin’s capital. Named in honor of prominent Dutch statesman Johan van Oldenbarnevelt, the village is known for its small town hospitality, family-friendly attractions and festivals, and close proximity to many superb wineries surrounded by picture-perfect views.

For the best selection of houses for sale in Barneveld, WI, visit this page.

Blue Mounds

Blue Mounds is a quiet village located in the southwest section of Dane County, and just 20 minutes southwest of the city of Madison. This beautiful and laidback community is the perfect place to live for those who love the outdoors, as it offers tons of opportunities to enjoy activities such as hiking, camping, biking, swimming, and more. The village sits right on the edge of the serene Blue Mound State Park, which features the highest elevation point in southern Wisconsin, offering panoramic views along with incredible geographical features. In addition to the park, the village also offers easy access to many terrific recreational destinations such as Tyrol Basin Ski Resort, Cave of the Mounds, and the Military Ridge State Trail.

To find the finest selection of homes for sale in Blue Mounds, WI, head to our community page here.


Nestled amongst the rolling hills of Wisconsin’s Driftless Area, Dodgeville is a city home to over 4,700 residents, which makes it the most populous city in Iowa County. The city is known for its gorgeous natural surroundings, treating locals and visitors to sweeping views of undulating terrain and enchanting sandstone cliffs. In addition to its stunning environment, Dodgeville is also famous as a historic destination, holding the distinction of being the sixth oldest European settlement in The Badger State.

To find the best selection of homes for sale in Dodgeville, WI, take a look at this page.

Mineral Point

Originally a lead and zinc mining center after its settlement in 1827, Mineral Point is the third-oldest city in Wisconsin, and is currently home to nearly 2,500 residents. Surrounded by the rolling driftless hills of Southwest Wisconsin, the city offers a unique fusion of historic architecture, beautiful trails, sprawling prairies, and a vibrant arts and culture scene, all of which combine in a laid back, rural setting. Mineral Point is known as a creative community, highlighted by a lively Main Street lined with art studios and galleries, artisanal shops, top-rated restaurants, specialty stores, and other amazing local venues.

To see some of the finest collections of homes for sale in Mineral Point, WI, check out our community page here.

Mount Horeb

Mount Horeb is a village known for its rich Norwegian heritage, calling itself the “Troll Capital of the World,” with residents decorating Main Street and other parts of the village with life-sized wooden statues of these whimsical characters. In addition to this unique claim to fame, Mount Horeb features a wealth of enticing attractions and destinations, including award-winning wineries, top-rated cafes and gourmet restaurants, interesting museums, fun community events, picturesque bike trails, and more.

For the best homes for sale in Mount Horeb, WI, visit this page.


Ridgeway is a town located in Iowa County, and is home to the Village of Ridgeway as well as Hyde, an unincorporated community. Part of the Madison Metro Area, Ridgeway offers something for everyone, including breathtaking views, scenic parks with top-quality amenities, great local businesses, and superb recreational opportunities.

Searching for homes for sale in Ridgeway, WI? Take a look at this page.


Nicknamed “Hometown USA,” Verona is a city that encompasses nearly eight square miles, and is home to a population of more than 13,000 residents. The town was named after Verona, New York, and was incorporated in 1921 as a village, and eventually as a city in 1978. A suburb of Madison, Verona is known for its laid back, family-friendly environment and abundance of recreational opportunities, offering convenient access to top-rated destinations such as the Military Ridge State Trail, Fireman’s Park Beach, and a wealth of excellent golf courses, shopping venues, and terrific dining venues.

Want to find the best selection of homes for sale in Verona, WI? Head to this page to browse real estate options in the area.


Platteville is the largest city in Grant County, encompassing roughly six square miles and home to a population of more than 12,000 residents. Originally a small agricultural and fur trading community along the Platte River, Platteville has evolved into one of the biggest cities in Southwest Wisconsin, while still managing to maintain its relaxed, small town feel. The city’s prime location in southwestern Wisconsin’s Driftless Area gives residents tons of opportunities to savor the outdoors, with an array of destinations perfect for activities like hiking and biking, hunting, kayaking, fishing, and more. Platteville residents don’t need to go far to connect with nature, with 15 city parks and more than 200 acres of vast open space.

Searching for the finest Platteville, WI real estate options? Head to this page to see some of the best homes available in the area.

Find your dream home in Southwest Wisconsin today!

If you’re ready to begin your search for the perfect home in these great communities located in this scenic region, the Potterton Rule Real Estate team is prepared to go above and beyond to help you accomplish your Southwest Wisconsin real estate goals.

Our team of experienced and skilled Wisconsin Realtors will help you navigate each and every step of the home buying process, so you can find a home that perfectly matches your unique requirements and preferences.

Get in touch with us at Potterton Rule today by calling 608.935.2396, or send us an email at info(at)pottertonrule(dotted)com. Feel free to drop by any of our offices in Dodgeville, Mineral Point, Mount Horeb, and Platteville as well!